Content marketing may seem like a product of the internet age, but it's actually been around for ages. From mimeographed newsletters to glossy market watch brochures - there are even 17th-century examples from a Dutch entrepreneur! - marketers have long understood that attractively presented information can be just as useful as a traditional sales pitch. [...]
The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they continue advertising? When you’re trying to keep the lights on, it can seem like an easy line item to cut from the budget, but you risk losing [...]
But an omni-channel strategy is the next best thing In an age where social platforms are introduced about as often as new flavors of potato chips, many brands (and people) fall into a trap. Should we be on that? Should we be everywhere? Everyone wants to be everywhere. Which has led to mass confusion. But [...]
