The CoxNext Approach
The foundation of CoxNext’s Omni-Channel approach is the idea that everything in your digital advertising plan works together. We identify specific KPIs by customer path and optimize the campaign across various channels with the goal of finding the mix that performs the best for you.
Paid Media - Search, Social, Programmatic
CoxNext has an experienced, in-house paid media strategy team of experts that are both Google- and Facebook Blueprint-certified. The team executes campaigns for local, regional and national clients across all major digital platforms including Google, Bing, Facebook, Instagram, YouTube, SnapChat, Pinterest, LinkedIn, Waze and multiple programmatic display/video options.
Our unique data partnerships allow us to layer in data to precisely identify the right prospects, eliminate waste and increase campaign performance. In addition, CoxNext offers our clients access to their audiences’ media consumption, brand affinity and demographics only available with the CoxNext Site Analysis Tag.
At CoxNext, we see the huge value in video – on any screen. As TV viewers are increasing the amount of time watching premium video content via smart, internet-enabled TVs; OTT video services; and shortform video online, CoxNext identifies that audience where they’re watching and connects them with your brand. This strategy isolates the Cord Shavers, Cord Cutters and general video audiences and allows us to target them based on their demographics and behaviors within specific georegions to maximize clients’ budgets.
Our content creation team utilizes experienced journalists and advanced data to help our partners hone their message and story for both new audiences and existing customers. We offer content creation that ranges from articles to long-form video to quizzes and other interactive presentations. The content can be targeted nationally to an expansive list of publisher sites.
Full Service Creative Development
At CoxNext, we design creative that makes a measurable impact on your business. Our experienced creative professionals fuse data and artistry to build digital and video advertisements that make your call-to-action pop, converting online users into actual customers. We offer all stages of the creative development process including storyboarding and concept-building, scriptwriting and research, logistics, production and post-production.
CoxNext offers a full-funnel, path-to-purchase eCommerce program. That includes display, social, native, video, search and the ability to identify high potential audiences by layering in Amazon and other purchasing data. Our difference is in how we optimize dynamic shopping and re-targeting ads across multiple platforms and stages on the path to purchase with the goal of boosting your return on ad spend.
Our research team develops and creates custom research analysis reports specific to industry, media and client personas. Our insights ensure your message and creative align with your target audience and allow your media to be targeted to the right place in the moment consumers are choosing where to buy.
We also take existing or new websites to the next level. Our unique approach of weaving together brand, original content, video/photography and user experience allows for innovative websites that produce results.