AUTO INDUSTRY CASE STUDY

Large dealership for mainstream imports

ADVERTISER OBJECTIVE

Increase quality website traffic as this is their best source of qualified leads.

CoxNext SOLUTION

We analyzed their current paid social media strategy and uncovered that they were spending too much on audiences that weren’t driving internet leads at the rate they needed. We recommended that they move their Facebook campaign to our CoxNext paid social team where we leveraged our industry experience, auto data and buying efficiencies to get the most out of their current $5,000 per month budget.

In one month, we were able to significantly increase site traffic, time on site, and percentage of new visits. This resulted in more qualified leads for the dealership without them having to increase their advertising spend.

400% increase in traffic from Facebook, 3.74 pages per session, with more than 80% of visits being new

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