AUTO INDUSTRY CASE STUDY

Larger Dealership Moves to CoxNext for Stronger Results

Advertiser Challenge:

Spending $5,000 per month with another company, the dealership was not getting quality leads to their website to justify the ad spend.

CoxNext Solution:

The first step for the CoxNext team was analyzing the dealerships current paid social media strategy. Our team of experts quickly realized that a significant portion of their budget was focused on audiences that did not match their ideal customer profile. Our social team leveraged our industry experience, auto data and buying efficiencies to maximize the results within their current budget.

Results:

Within one month, the CoxNext team was able to significantly increase site traffic, time on site and percentage of new visits.

“…improved overall performance without increasing budget

 

400%
increase in
Facebook
traffic

3.74
pageviews
per session

80%
of site
traffic from
new prospects

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