The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they continue advertising? When you’re trying to keep the lights on, it can seem like an easy line item to cut from the budget, but you risk losing [...]
The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to something, etc.) Once an action occurs, it’s triggered. And then it stores the data of that action. Basically, it’s like a voyeur with a [...]
In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands. “Many DTC businesses will naturally hit a plateau, which can happen for a variety of reasons. Sometimes, it’s when they move from focusing on growth to focusing on profitability,” Whitcombe [...]
