Georgia Technical College Grows Enrollment with CoxNext
Advertiser Challenge:
With the demand for ‘middle-skill’ technical workers at an all time high, a Technical College in Georgia set an aggressive goal of increasing their year over year enrollment by 3% for the upcoming academic year.
CoxNext Solution:
The CoxNext team knew to reach the college’s ideal candidates, the plan would need to put a heavy emphasis on display and social media. The main goal was to build out a full-funnel, application generating solution that utilized advanced data and unique social platforms, like Snapchat, to drive new student applications, with specific goals and reporting based on each phase of the partnership. The implementation of conversion tracking helped CoxNext show how many new users and applications the strategy was driving for the college.
Results:
The CoxNext team continues to help the college see increases in applications and enrollment semester after semester.
National Home Improvement Company Sees Double Digit Increases with CoxNext
Advertiser Challenge:
The company was facing two major challenges; need to increase sales of bagged concrete across the US and need to improve product placement within big box retailers.
CoxNext Solution:
The main goal for the CoxNext team was to build out an omni-channel solution utilizing paid search, Facebook/Instagram, data driven programmatic and YouTube to drive sales. The team built out targeted various DIY and DIFM marketing personas to enhance the targeting of the campaign. They tracked results in real-time and were able to shift dollars quickly to highest performing campaigns. To address the product placement, an IP Targeting strategy was implemented to send ads directly into the dealers that sell competitor products.
Results:
In addition to producing double digit year over year sales for bagged concrete, the CoxNext team performed an Uplift study that showed increases in store visits at big box retailers who sell their products.
