EDUCATION
CASE STUDY
COLLEGE APPLICATION PROGRAM
ADVERTISER OBJECTIVE
Increase student applications and new student enrollment across several college campuses
CoxNext SOLUTION
We recommended moving their display and social to our Media Strategy team, while also building a full-funnel, application generating solution utilizing advanced data and unique social platforms, like Snapchat, to drive new student applications.
We also implemented conversion tracking to show how many new users and applications our strategy has driven for each school.
Increased enrollment, new users, page sessions and overall website traffic
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