EDUCATION
CASE STUDY

COLLEGE APPLICATION PROGRAM

ADVERTISER OBJECTIVE

Increase student applications and new student enrollment across several college campuses

CoxNext SOLUTION

We recommended moving their display and social to our Media Strategy team, while also building a full-funnel, application generating solution utilizing advanced data and unique social platforms, like Snapchat, to drive new student applications.

We also implemented conversion tracking to show how many new users and applications our strategy has driven for each school.

Increased enrollment, new users, page sessions and overall website traffic

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