In the face of COVID-19, Google & Facebook offer support to their advertisers

The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they continue advertising? When you’re trying to keep the lights on, it can seem like an easy line item to cut from the budget, but you risk losing [...]

2020-04-30T21:12:32+00:00April 30th, 2020|Categories: Strategy|Tags: , , , , |

Q&A: eSports is real and it’s way bigger than you think

If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described enthusiasts. And with annual growth of about 15%, we can expect an audience of over [...]

2020-03-26T19:05:04+00:00March 6th, 2020|Categories: Strategy|Tags: , , , , |

eMeet the Cord Cutters

An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what ​Roku​ found in 2019. 7 Million​ people ​have cable​. 8 Million​ people ​used to have cable​. And ​6.4 Million​ people ​never had cable​. This tells us a couple of [...]

2020-04-01T14:25:25+00:00October 7th, 2019|Categories: Strategy|Tags: , , |