The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they continue advertising? When you’re trying to keep the lights on, it can seem like an easy line item to cut from the budget, but you risk losing [...]
If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described enthusiasts. And with annual growth of about 15%, we can expect an audience of over [...]
An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what Roku found in 2019. 7 Million people have cable. 8 Million people used to have cable. And 6.4 Million people never had cable. This tells us a couple of [...]
