But an omni-channel strategy is the next best thing In an age where social platforms are introduced about as often as new flavors of potato chips, many brands (and people) fall into a trap. Should we be on that? Should we be everywhere? Everyone wants to be everywhere. Which has led to mass confusion. But [...]
If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described enthusiasts. And with annual growth of about 15%, we can expect an audience of over [...]
Imagine a world where Netflix makes your kids smarter, and Youtube is safe. A world where K-12 children can live-stream classes from the very best instructors in courses like robotics, microbiology, chemistry and engineering (like Peleton classes, but for STEM education). That’s the world Blue Studios wants to bring to your computer or mobile device through its [...]
Do the right thing. Always. That’s what we strive to do here at Cox, and for the second year in a row, we’re being recognized for it. Cox received a perfect score of 100% on the Human Rights Campaign’s Corporate Equality Index and has been named a 2020 “Best Place to Work for LGBTQ Equality.” The [...]
The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to something, etc.) Once an action occurs, it’s triggered. And then it stores the data of that action. Basically, it’s like a voyeur with a [...]
An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what Roku found in 2019. 7 Million people have cable. 8 Million people used to have cable. And 6.4 Million people never had cable. This tells us a couple of [...]
