Q&A: Using Snapchat to increase college enrollment

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic for higher education clients. Luckily Snapchat seems to have emerged as an all-purpose forum for young people. In addition to celebrating the latest dance craze, teens are [...]

2020-04-01T15:00:01+00:00March 23rd, 2020|Categories: Strategy|Tags: , |

Q&A: eSports is real and it’s way bigger than you think

If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described enthusiasts. And with annual growth of about 15%, we can expect an audience of over [...]

2020-03-26T19:05:04+00:00March 6th, 2020|Categories: Strategy|Tags: , , , , |