HOME IMPROVEMENT CASE STUDY

NATIONAL BUILDING SUPPLY COMPANY

ADVERTISER OBJECTIVE

Increase unit sales of bagged concrete across the US and improve product placement with big box retailers

CoxNext SOLUTION

We recommended moving paid search from their current agency to our Media Strategy team, while also building an omni-channel solution utilizing paid search, Facebook/Instagram, data driven programmatic and YouTube to drive sales by targeting various DIY and DIFM marketing personas. In addition, we implemented an IP Targeting strategy to send ads directly into the dealers that sell competitor products.

We also performed an Uplift study to show increases in store visits at the big box retailers who sell their product.

 

National unit sales up 11% YOY after switching to CoxNext’s Media Strategy team

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