Advertiser Challenge:

Hosting an ‘American Idol’ style hiring event, the facility needed to attract a minimum of 5,000 candidates to fill 1,000 full and part-time positions

CoxNext Solution:

The CoxNext Strategy team built out an omni-channel program utilizing Social Media, Targeted email, Programmatic and industry specific job boards.  The wide range of positions available and the desire to attract a diverse pool of candidates called for close attention to results and constant campaign adjustments to maximize ROI.

Results:

The CoxNext campaign produced 90% of the hires for the facility