ADVERTISER OBJECTIVE

Drive overnight room stays and sell tickets to events throughout the year

CoxNext SOLUTION

Since taking over their media budget, we have implemented a multi-faceted digital campaign that included a mix of AJC and advanced digital solutions, including paid search, display, YouTube TrueView, pre-roll, social and premiums. We also implemented advanced attribution to track conversions and revenue to show campaign success and had weekly calls with the client and agency to share campaign performance and optimizations.