The resort needed to increase their overnight room stays as well as sell tickets to seasonal events throughout the year
The CoxNext team completed an in-depth review of previous campaigns and their results to learn more about what had worked in the past. Realizing that there was a significant piece of the puzzle missing, the team built out a multi-faceted digital campaign that introduced several new products to the mix, including YouTube TrueView, and Pre-roll. In additional an advanced attribution program was implemented to track conversions and revenue generated.
Within two months of starting the new campaign, the resort saw a significant increase in online conversions and improved ROI.