TRAVEL INDUSTRY
CASE STUDY
LARGE RESORT AND ATTRACTION IN THE SOUTHEAST
ADVERTISER OBJECTIVE
Drive overnight room stays and sell tickets to events throughout the year
CoxNext SOLUTION
Since taking over their media budget, we have implemented a multi-faceted digital campaign that included a mix of AJC and advanced digital solutions, including paid search, display, YouTube TrueView, pre-roll, social and premiums. We also implemented advanced attribution to track conversions and revenue to show campaign success and had weekly calls with the client and agency to share campaign performance and optimizations.
In a two-month time period, we drove 10,000 online conversions and provided an 8.5x ROI for the client
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