Large Resort and Attraction in the Southeast Sees Strong ROI with CoxNext
The resort needed to increase their overnight room stays as well as sell tickets to seasonal events throughout the year
The CoxNext team completed an in-depth review of previous campaigns and their results to learn more about what had worked in the past. Realizing that there was a significant piece of the puzzle missing, the team built out a multi-faceted digital campaign that introduced several new products to the mix, including YouTube TrueView, and Pre-roll. In additional an advanced attribution program was implemented to track conversions and revenue generated.
Within two months of starting the new campaign, the resort saw a significant increase in online conversions and improved ROI.