Content marketing may seem like a product of the internet age, but it's actually been around for ages. From mimeographed newsletters to glossy market watch brochures - there are even 17th-century examples from a Dutch entrepreneur! - marketers have long understood that attractively presented information can be just as useful as a traditional sales pitch. [...]
Been there, done that with Google analytics? You and all your competitors access the same data points and make marketing decisions using the same analysis. But what if you could go beyond page views and number of monthly unique visitors and understand what really makes your customers tick? Knowing your website customers allows you to [...]
But an omni-channel strategy is the next best thing In an age where social platforms are introduced about as often as new flavors of potato chips, many brands (and people) fall into a trap. Should we be on that? Should we be everywhere? Everyone wants to be everywhere. Which has led to mass confusion. But [...]
