About Michael Horton

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So far Michael Horton has created 9 blog entries.

Content marketing is a powerful tool

Content marketing may seem like a product of the internet age, but it's actually been around for ages. From mimeographed newsletters to glossy market watch brochures - there are even 17th-century examples from a Dutch entrepreneur! -  marketers have long understood that attractively presented information can be just as useful as a traditional sales pitch. [...]

2024-02-27T18:53:21+00:00June 18th, 2020|Categories: Strategy|Tags: , , , |

Cox named no. 17 on DiversityInc list

Cox earned the No. 17 spot on the 2020 DiversityInc Top 50 Companies for Diversity list. This marks the fifteenth time the company has been recognized among the nation’s top corporations for its diversity practices, reinforcing Cox’s longstanding commitment to diversity and inclusion. Cox was also specifically recognized as a top company for LGBTQ employees, [...]

2020-06-03T19:00:59+00:00June 3rd, 2020|Categories: Cox News|Tags: , , |

CoxNext delivers insights with the Cox Site Analysis Tag (CSAT)

Been there, done that with Google analytics? You and all your competitors access the same data points and make marketing decisions using the same analysis. But what if you could go beyond page views and number of monthly unique visitors and understand what really makes your customers tick? Knowing your website customers allows you to [...]

2020-05-11T21:34:08+00:00May 11th, 2020|Categories: Strategy, Technology|Tags: , , , , |

In the face of COVID-19, Google & Facebook offer support to their advertisers

The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they continue advertising? When you’re trying to keep the lights on, it can seem like an easy line item to cut from the budget, but you risk losing [...]

2020-04-30T21:12:32+00:00April 30th, 2020|Categories: Strategy|Tags: , , , , |

Cox-backed BrightFarms feeds America during COVID-19 pandemic

Cox Enterprises-backed BrightFarms has a mission to provide access to the freshest, most responsibly grown local produce to improve the health of more Americans.  This is taking on a whole new meaning during the current COVID-19 pandemic, which is why BrightFarms is considered an essential service by the U.S. government. “We are already a mission-driven organization, and as the pandemic stresses our supply [...]

2020-04-22T18:38:12+00:00April 22nd, 2020|Categories: Cox News|Tags: , , |

Q&A: Adapting creative messaging during coronavirus outbreak

Just a month ago, we were all reading the news and wondering how serious the coronavirus outbreak halfway across the world was going to be. Then, after it spread across the globe, we started adapting to the new reality of working from home and social distancing. That change has certainly been felt in the advertising [...]

2020-04-22T15:48:31+00:00April 14th, 2020|Categories: Strategy|Tags: |

James M. Cox Foundation joins the effort to feed the frontline

The James M. Cox Foundation, Tull Foundation, Wilbur and Hilda Glenn Family Foundation and the Douglas J. Hertz Family Foundation announced a $325,000 donation to help feed frontline workers serving in emergency rooms, ICUs and critical care wards at 19 Atlanta hospitals. In addition, other foundations and companies are coming forward to lend their support. Our country’s healthcare workers are putting [...]

2020-04-09T22:09:14+00:00April 9th, 2020|Categories: Cox News|Tags: , |

Pinterest is betting on SMBs and DTCs

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is expanding its commerce-related capabilities. “If there was ever a Facebook bug or algorithm issue, our revenue would be severely impacted,” Daniella Amirian, director of growth marketing [...]

2020-04-01T15:06:56+00:00February 19th, 2020|Categories: Strategy|Tags: , , |

Facebook VP says focus on your creative, leave the targeting to the machines

In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands. “Many DTC businesses will naturally hit a plateau, which can happen for a variety of reasons. Sometimes, it’s when they move from focusing on growth to focusing on profitability,” Whitcombe [...]

2020-04-01T14:58:42+00:00November 14th, 2019|Categories: Strategy|Tags: , |