James M. Cox Foundation joins the effort to feed the frontline

The James M. Cox Foundation, Tull Foundation, Wilbur and Hilda Glenn Family Foundation and the Douglas J. Hertz Family Foundation announced a $325,000 donation to help feed frontline workers serving in emergency rooms, ICUs and critical care wards at 19 Atlanta hospitals. In addition, other foundations [...]

April 9th, 2020|Categories: Cox News|Tags: , |

Q&A: Using Snapchat to increase college enrollment

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic for higher education clients. Luckily Snapchat seems to have emerged as an [...]

March 23rd, 2020|Categories: Strategy|Tags: , |

Q&A: eSports is real and it’s way bigger than you think

If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described [...]

March 6th, 2020|Categories: Strategy|Tags: , , , , |

Pinterest is betting on SMBs and DTCs

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is expanding its commerce-related capabilities. “If there was ever a Facebook bug [...]

February 19th, 2020|Categories: Strategy|Tags: , , |

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